Projects management - CELINE BRUDER

YEARS OF EXPERIENCE

4

NUMBER OF PROJECTS MANAGED

+30

NUMBER OF SIMULTANEOUS PROJECTS

8

Marketing Campaigns

OUTDOOR SPORTS

trail running
road running
hiking

Management of marketing campaigns in the running category, across multiple seasons (SS/FW) simultaneously
Product and campaign briefs
Organization of photo shoots, scouting content creators and models, logistics
Coordination between various experts (retail, CRM, e-commerce, social media) and different countries
Alignment of key messages in collaboration with copywriters.

Events

OUTDOOR SPORTS

trail running
ROAD RUNNING
HIKING

Management of brand presence at events
Design and installation of booths
Highlighting seasonal campaigns, internal coordination
Implementation of activations to directly engage consumers
Organizer-partner-distributor and brand relations

Products Development

SHOES

trail running

ANIMAL FEED

CHEVAUX

Sourcing of eco-designed packaging
Market studies
Turning a brief into a designed product
Sourcing of new innovative ingredients
Direct relationship with suppliers and manufacturers to assess product feasibility
Research and continuous improvement on certifications specific to the activity
Product testing in the laboratory and in the field
Costing and margin improvement

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